by Philip Corr, Anke Plagnol (Author's)
Behavioral economics influences our lives everywhere—from governments shaping public judgment and decision-making, to advertisers and marketers persuading consumers, and politicians promoting policies. Its insights are powerful, practical, and far-reaching. Behavioral Economics: The Basics is the first book to offer a rigorous yet highly accessible introduction to this rapidly growing field. It explores the psychological processes that underlie the economic judgments and decisions people make every day. Across seven clearly written chapters, the book addresses key questions such as: ~ What is behavioral economics? ~ How does it help explain real-world economic behavior? ~ How do people form judgments and make decisions in their private and public lives? ~ What psychological factors contribute to financial crises and economic instability? With suggested further readings throughout, Behavioral Economics: The Basics is an essential resource for students studying behavioral economics, economic psychology, consumer psychology, microeconomics, and game theory. It is also an ideal starting point for professionals seeking an accessible introduction to the subject.
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